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The World's 100 Most Creative People In Business 2012

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Rachael Chong

Founder, CEO, Catchafire

Catchafire's Chong has caught some fire

How To Make People Enjoy Volunteering

Rachael Chong runs what amounts to an eHarmony for not-for-profits--a service matching volunteers with charities, built with the help of former Hulu and Etsy engineers. It was based on this observation:

"If you're a banker or designer and your volunteer experience involves painting a house instead of applying your talents, you probably don't feel your time was well spent," says Chong, a former investment banker at UBS and a regular volunteer. Her site now matches nearly 2,500 not-for-profits and 10,000 "pro bono professionals." One of the keys to those happy marriages: Not-for-profits pay Catchafire a fee, creating an incentive to make good assignments. "You need skin in the game," says Chong.

Timeline

  • 2003

    Works as a credit derivatives sales analyst at Goldman Sachs

  • 2004

    Graduates magna cum laude from Barnard College with a double major in economics and political science

  • 2004

    Works as an investment banker at UBS

  • 2009

    Receives masters degree in public policy at Duke University

  • 2009

    Begins contributing to the Huffington Post

  • 2012

    Builds out Catchafire database to include 2,500 nonprofits and 10,000 volunteers

Photograph by Dorothy Hong; Infographic by Brian Rea

A version of this article appears in the June 2012 issue of Fast Company.