How To Get To The Next Level
"We need to get over this idea that games are just for fun. Games have so much potential to make us feel and think and let us explore humanity. Games are going to be the dominant artistic expressive medium for the next 100 years."
"I look for moments that fill me with wonder. When I was on a beach in Europe, I saw a jellyfish floating. I researched it and learned that this creature lives its whole life just getting blown around. I thought, What would you do if you had no control over where you went? Then I built that into a game."
"There's so much that you can learn from just watching people play--whether it's games or watching people exploring a system, which is kind of what games are. The power of games is to help us explore all of the potential we have."
Illustration by Alison Cowles
A version of this article appears in the June 2012 issue of Fast Company.